Malvertising: Technological or Psychological Warfare?

Cyber criminals are using modern-day online advertising techniques to target end users, mess with their minds, and infect their computers with malware. Seemingly-harmless adverts now host today's most nefarious malware infections, and no website is safe.

With the very tools advertisers use to promote products - user trends and interests, real-time bidding auctions, and "clickbait" headlines - cyber criminals are creating target demographics, confusing end users and delivering payloads. How can enterprises defend themselves from these mindgames?